The bottom line for any sales process is that people buy from people! You cannot get away from this. You have to build a rapport with your customers. This can be achieved in many ways but if you were to try and speak to every customer face to face you would spend hours building relationships and for very little return.
So how are you going to engage more people? Why online of course! Whether it is through your website, blog, social media etc. let your personality shine through on these platforms and your customers/potential customers will build an attachment to you and your company. Maybe you don't do your own online materials - make sure you employ someone who can project their personality in the same way that you do.
The words must ring true, they must be positive, they must include a call to action. You are selling to these people there is no way to dress that up but the way you do it makes a massive difference.
Here are two sample offers which one would you prefer?
Corporation A is looking to expand its client base and are offering free reviews to the first twenty people to reply to this post
OR
Good morning all, How are we today? Here at Corporation A we have some really exciting news. We've got some space that has come available to new clients! And the boss has decided that we can make space for twenty new clients! So what are you waiting for? Get in touch for a no obligation chat over coffee to see what we can do to help you succeed and grow in 2014
Its exactly the same offer but pull the positivity and goal into it and you will get much more response to your post. This lets the customer feel that you are speaking directly to them. Lets them see that they are important and that this is an exciting limited time offer!
So remember when you are writing,
Be Positive
Sell the goal
Make the customer feel like they are your exclusive audience.
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