A Month of Blogging Day 11

Advertising Part three

Yes three parts to one topic but advertising is such a huge topic.  Its something we all have to do and today I'm going to focus on why we need to do traditional advertising such as print advertising.

Many people will tell you print is dead, well to them I say this does digital feel the same as print, does it look the same as print, does it smell the same as print? The answer is no.

There is a reason all the big fashion houses still advertise with the Vogues, Marie Claires, Tatlers of the world, because there is nothing that can take away from holding a good quality print publication in your hand and flipping through it.  Print is there when your tablet/phone runs out of juice. You never go back to a print publication to find out they've removed the article you were reading. And you never get the thrill of finishing a printed publication and shutting the cover (ok that's more books but you get my drift!)

Yes newspaper advertising can be a hit or a miss but as with any format you need to plan your adverts, target your audience and make sure there is a call to action in there.

Lets explain what I mean.

You run a coach holiday firm that specialises in coach holidays for the over 60's.  Do you advertise this in FHM? Or Cosmopolitan? Or Peoples Friend?
Peoples friend is the right answer of course. It is aimed at the same target market as you are.

Now what to put in your advert

Over 60's Coach Holidays to Southern France and Spain Contact xxxx on 017xxxxxxx

Or

Why not escape from the grandchildren sqaubbling and join us on a relaxing air conditioned coach to the beautiful French Riviera then onwards to the Spanish Sun.  Book your space today on 017 xxxxxx

What one are you more likely to respond to?

These rules apply to any advertising you are doing, so go have a look at your past adverts and see if they were in the right publication and did they inspire you to do something?

Do not rely on the publication to do your design work, employ a designer to work with you to standardise your advertising to tie it in with your brand keep that strong too.


Look how effective this ad is