A month of blogging day 8!

Well it's been easier than I thought to continue this challenge and I know I've probably cursed myself but I'm going to have some guest posts over rest of month to give you some variety.

But today is about corporate identity/branding. It's an often overlooked area but is one of the most important ones you should concentrate on.

Your brand is everything look at some of the biggest companies in the country- Marks and Spencer, Fed Ex, Cadbury, Heinz, Tesco etc. They all have very strong brands you are left in no doubt about their products, marketing materials, staff or premises/vans. Everything is a shining example of their brand. The fonts match, the logos are utilised correctly in the correct ratio sizing, the colours are exact not near enough and the brand is a strong identity for the company. You are left in no doubt about who and what they are.

Now lets look at your business.

Is your branding strong?

Does it encompass what your business is/does?

Do you execute it correctly every time?

Does your own corporate identity match your brand?

I could only say yes to the last two statements. I'm a stickler for colour shades and fonts and a bit OCD with logos so my brand was properly executed. My own identity reflected my brand colours along with my business accessories.

But my branding wasn't strong enough. And didn't encompass my business well enough.

So yes you guessed it. I'm rebranding. I can't tell you any more than that just now but I've a meeting today to discuss concepts etc so we will see how that goes.

I could talk about branding for ages but the key points are

Make sure you have it

Make sure it works properly

Make sure you use it properly.

Your designer can supply you with everything you need to utilise your branding correctly make sure you do yourself a favour and do it. You never saw Cadbury purple one day, blue the next and lilac the next did you?