Ahead of my first guest blogger tomorrow. I wanted to touch on advertising.
When you speak about advertising people automatically assume you mean the traditional means such as newspapers, magazines, tv etc but advertising covers so much formats these days from these through to social media, web sites, online advertising such as Google Adwords etc the list is endless. The most important thing to remember is that everyone of these formats costs you money.
They may not necessarily be paid for advertising but they will ultimately cost you money. Even if it is just your time it is still an expense to your business.
The one thing I continually get asked is how do I know if my advertising is working? My reply is always that advertising always works BUT it needs to be the right advertising to the right audience that includes a call to action for that audience, that you can measure in some way.
You have to establish what your return on investment is for any advertising spend.
The first step to doing this is find out where your customers heard of you. Every new customer and your existing too while chatting away to them establish how/where they heard of you and note it down. Keep a notepad next to your workspace for just that reason. You'll be amazed where people hear about you from.
Track all your customer interactions to find out where your return on investment is primarily coming from and then you can adjust your strategy accordingly.
That is assuming you have a strategy/plan? You don't? Well don't be too concerned just now. You'd be surprised how many people don't. But lets look at that another day once we have some data to play with.
If this is all too much for you or you don't have time for this or your Facebook page has been neglected of late here's a wee thought for you.
On Friday a client added me as admin for her business Facebook page. This was just five days ago and the image below is a snapshot of what I have achieve for her in this time. And she was fairly active on Facebook before this but with a little strategy a little look in from the outside can make a huge difference. And this online interaction can directly be linked to NEW customers coming through the door of her shop too.
So why not get in touch to see what a fresh pair of eyes could do for your advertising and business growth?
Have a great day!
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