A month of blogging day 13

Award entries

I never really saw the benefit of entering awards for your business until last year. I was approached by Chris Tonner of Beetroot Restaurants to assist with some promotion work which included an entry for the Trend Life with Style Restaurant of the Year award.

Having always enjoyed writing and having a little flair for it I knew that preparation and research would be the key to making sure that the entry would catch the attention of the judging panel and get into the secondary stages.

Having spoken with Mr Tonner I established that he had entered twice previously and not gotten further than the first round. So upon reading his previous entries I could see exactly what the problem was. The same problem many people have when promoting their own business. This comes two fold. One people don't like to shout about their amazing achievements and secondly they assume people know about their business.

Having spoken extensively with Chris before I began writing I knew that I knew the story of where his business had come from and where it was going to. This allowed me to carefully craft an entry that would go through the rounds of judging and all the way to success.

So whether you are entering awards yourself or employing someone to write them for you make sure you plan and discuss it fully to make sure all the knowledge is out there to be shared.

And if you are thinking about entering awards but aren't sure where to start why not get in touch and I can guide you through the process.